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The Disney & IRTS 2008 Digital Media Summit, Part 1

August 12th, 2008 | Jonathan Gray

For those waiting for part 4 of the Malawian media consumption saga, I promise it’s coming. In the meantime, though, I wanted to write about the 2008 Disney and International Radio and Television Society Foundation’s Digital Media Summit in Burbank, CA. This was a three day event that I attended last week. In this post, I’ll set the thing up and give some data about Disney’s online Full Episode Player. In the next, I’ll list some random things overheard, and I’ll yabber on about the hazy line between promotion and creativity.

Granted, at times I felt like I was in a cult indoctrination program, with some insisting that Disney was the only true source for all that is good on this planet. However, it was also a fantastic opportunity if not to see behind the curtain, at least to be allowed into the front row, where peeks behind the curtain were possible. I met some tremendously helpful individuals whose brains I picked with joy. I finally got on a TV set (take that, Bob Rehak! Sorry to anyone not at MIT’s MiT5 conference: an inside joke there). I got a bunch of data. I saw some cool new tech toys. I met Damon Lindelof and got an Apollo candybar t-shirt. I got fed well. I got to hang out with Jenn Holt and Kevin Sandler. And as much as cynical Jonathan could gripe, I’m very thankful for the experience, and applaud Disney and IRTS for shelling out the time and money to produce the thing.

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