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Extratextuals’ 2007 Awards Extraordinaire, Pt. 2

January 11th, 2008 | Jonathan Gray

Derek’s first part is a hard act to follow, but I decided to focus on trailers, teasers, hype, and TV opening credit sequences. I’ll wage in later about the TV opening credit sequences, but for now, should the clip embedding work:

Best Movie Trailer
Trailers are one of the most underrated, under-appreciated art forms in the contemporary media environment. Indeed, it bears reminding that amidst enthusiastic discussion of YouTube debates, political satire, reporting, virals, etc., many of the most viewed videos on YouTube are trailers. Moreover, as media companies try to saturate our daily lives with trailers, so that we see them somewhere, they also need to be aware that many of us will see many trailers multiple times, and so there’s a fine art to making a trailer that hasn’t sickened you by the time you see it for the tenth time.

Runner-Up: Juno. Ideally, I’d have loved to pick two excellent trailers for bad movies here, but (a) I didn’t see many movies in 2007, so I don’t have much to work with, and (b) the point is that Juno’s trailer had me convinced that I’d like the film. The crispness of the script jumps out at you, and it offers a supremely recognizable (ie: real, not Saved By the Bell-ized) high school life. Ellen Page’s performance announces itself as fantastic, and the trailer chooses wonderful scenes to showcase two great cult properties in Rainn Wilson and Michael Cera. Plus it has Allison Janney/CJ Cregg in it. It pandered to everything I wanted, right down to being filmed in my hometown, Vancouver (which I can nearly always tell visually. No bullshit. It’s the quality of the green. All that rain. And the sky. And the houses).

Winner: Vantage Point. I already blogged about this, so let me just link to it here. But I haven’t seen it, and even if I don’t, or don’t like it, I think the trailer rocks.

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