Transmedia Panel: Creating Blockbuster Worlds
It’s a bit last minute, I know — and I don’t believe it’s open to the public — but Jonathan encouraged me to write a quick post about a panel discussion I’ll be participating in this evening for the Producers’ Guild of America. Since I’m speaking, I’m doubt I’ll be in a position to take notes, but I’ll try to do a post-game write-up in the next few days addressing any interesting points that come up.In the meantime, if you see this and have questions you’d like me to try and raise with the other speakers, post in the comments and I’ll do what I can.And now, the details:
CREATING BLOCKBUSTER WORLDS:
TRANSMEDIA DEVELOPMENT & PRODUCTION
Wednesday, September 26 (6:30PM – 9PM)
As exemplified by TV series such as Lost and Heroes , video games such as Halo and the work of creators such as JJ Abrams, Joss Whedon, Zach Snyder and Kevin Smith, storytelling has made a quantum leap in the 21st century. Development and production of a single rich narrative across multiple media platforms is the next exciting challenge being faced by producers in the digital age. Right now, major studios, advertising agencies, video game publishers and dozens of Fortune 500 companies are incubating concepts and developing intellectual properties capable of both enthralling and interacting with audiences who will enjoy them on their TV sets, computer screens, game consoles, as well as in the form of theatrical films, graphic novels and toys. There are only a handful of producers with extensive experience in the lucrative field of trans-media storytelling and production, and the PGA will be bringing them to you in this exciting seminar.
Producers who attend this seminar will become familiar with the following:
- The definition, history and near-future of trans-media storytelling, development and production
- Success stories and notorious trans-media failures
- Creative and technical elements that form successful trans-media franchises
- What (and who) you need to know to understand the ambition and scope of trans-media production
- The conceptual building blocks for successful trans-media development and implementation
- Facing the challenges of working with large conglomerates
- Rollout strategies
- The role of product placement, sponsors and promotions
- What goes into developing a trans-media deal
- Examples, illustrations and models
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