Four of the new shows’ advertising, promos, and paratexts have been pretty much dedicated to a simple message: our show stars this one person. It’s a risky move, since you’re banking on the audience caring about that star, and you’re going all-in on the hope that he or she is enough enticement for enough people to watch the show. Compare, for instance, with Person of Interest, which mixes Jim Caviezel and Michael Emerson, which is a pretty decent pairing – Christ and Ben Linus! – but its publicity has been quite keen to let us know its creator, too, namely Dark Knight’s Jonathan Nolan.
So which are these shows that think they only need the one star, and what can we say about their chances?
Neatly, they divide into two groups of two: the two that are bringing back television stars of yesteryear (even if that yesteryear is just 8 years ago) – Last Man Standing and Ringer – and the two that are working with relatively new talents – The New Girl and Whitney. Read more…Tags: ABC, FOX, Last Man Standing, NBC, Ringer, Sarah Michelle Gellar, stars, The CW, The New Girl, Tim Allen, Whitney, Whitney Cummings, Zooey Deschanel