September 17th, 2011 | Jonathan Gray
Paratexts and extratexts play a key role not only in telling us what to expect, but in setting the genre and tone for a show. I’ve looked at this in past posts (duh – that’s kind of the deal with this blog) and work, but usually with longer form or more elaborate paratexts such as posters, trailers, alternate reality games, and such. What about those most seemingly simple and brief of paratexts, titles?
On one hand, titles may appear to have less room to create meaning for a show. And yet they’re way more mobile than other paratexts, and thus their scope is significant. Many audiences may only see a trailer or poster once, if at all, but titles find their way into lists of new and continuing shows, they can be picked out of a conversation in which most other details are confusing to the uninitiated, they often appear on the bottom of a screen while watching another show, and they find their way into all sorts of other odd places. If they’re evocative, they can do a great deal; if not, there’s a lost opportunity, and often a failed show.
Looking at a few of the new shows’ titles: Read more…
Tags: A Gifted Man
, I Hate My Teenage Daughter
, Last Man Standing
, Man Up
September 13th, 2011 | Jonathan Gray
Four of the new shows’ advertising, promos, and paratexts have been pretty much dedicated to a simple message: our show stars this one person. It’s a risky move, since you’re banking on the audience caring about that star, and you’re going all-in on the hope that he or she is enough enticement for enough people to watch the show. Compare, for instance, with Person of Interest, which mixes Jim Caviezel and Michael Emerson, which is a pretty decent pairing – Christ and Ben Linus! – but its publicity has been quite keen to let us know its creator, too, namely Dark Knight’s Jonathan Nolan.
So which are these shows that think they only need the one star, and what can we say about their chances?
Neatly, they divide into two groups of two: the two that are bringing back television stars of yesteryear (even if that yesteryear is just 8 years ago) – Last Man Standing and Ringer – and the two that are working with relatively new talents – The New Girl and Whitney. Read more…
, Last Man Standing
, Sarah Michelle Gellar
, The CW
, The New Girl
, Tim Allen
, Whitney Cummings
, Zooey Deschanel
new shows, poster art, stars, trailers