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What’s in a Title?

September 17th, 2011 | Jonathan Gray

Paratexts and extratexts play a key role not only in telling us what to expect, but in setting the genre and tone for a show. I’ve looked at this in past posts (duh – that’s kind of the deal with this blog) and work, but usually with longer form or more elaborate paratexts such as posters, trailers, alternate reality games, and such. What about those most seemingly simple and brief of paratexts, titles?

On one hand, titles may appear to have less room to create meaning for a show. And yet they’re way more mobile than other paratexts, and thus their scope is significant. Many audiences may only see a trailer or poster once, if at all, but titles find their way into lists of new and continuing shows, they can be picked out of a conversation in which most other details are confusing to the uninitiated, they often appear on the bottom of a screen while watching another show, and they find their way into all sorts of other odd places. If they’re evocative, they can do a great deal; if not, there’s a lost opportunity, and often a failed show.

Looking at a few of the new shows’ titles: Read more…

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