Posts Tagged ‘ARGs’

Creating Its Own World: Terra Nova‘s Website

September 9th, 2011 | Jonathan Gray

In my last post, I noted that the only truly interesting and innovative website for the new network shows this Fall belongs to Terra Nova. Why?

Well, first, let me offer a quick qualifier to the previous statement. Grimm’s website, while largely uneventful and de rigeur, includes what could become a neat little Production Blog, in which various production staff are offered a small amount of space to explain what they do in general and how that works on Grimm. It could provide yet another example of how paratexts teach production literacy, and are invested in a process of multiplying the number of supposed authorial geniuses working on any show … but they have three posts in one month, so perhaps they ran out of geniuses already? Anyways, go see it here.

Back to Terra Nova, though, while not wholly stepping (yet?) into the realm of being an alternate reality game, it does do a good job of setting up the alternate reality in which the show will be set. Almost buried away on the official webpage is a link to become part of the Eleventh Pilgrimage, and by clicking through, one is situated in the futuristic society from which our Terra Novans will depart. The show follows a “pilgrimage” of people from the future who are escaping that hostile future to try and reestablish the past and make better decisions in order to refashion the future (imagine if Wall-E won over the Terminator and the two started hatching ideas). Read more…

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Alternate Realities and Tasty Pies: Notes from the NATPE Exhibit Floor, Part 2

January 30th, 2008 | Jonathan Gray

Fallen image

I’m sitting in a session about branded entertainment that’s using Axe’s Game Killers as a case study, and I find myself in an odd position. They clearly did a fantastic job, very successfully using multiple media and seamlessly moving the text across these various platforms. But the text is about dudes trying to hit on women and getting blocked. So this marks one of the first times when I’ve seen a masterful transmedia presence for something about which I don’t care for one iota. The resounding cynical question in my head: aren’t guys on the prowl usually their own perpetual alternative reality game already? Usually, a good transmedia attempt excites me, but not here. More after the fold…
Read more…

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