The Disney & IRTS 2008 Digital Media Summit, Part 2
So I actually have three more posts worth. This one’s a hodgepodge, the next one’s about my set visits, and the third is a little more unified and analytical. Anyways, here we go:
Super Tech Geekout Section
One of the highlights of the trip was when they took us into their screening room and showed off the 3D that they’re working on. The glasses have little batteries in them and flash at an ultrafast rate, while the film runs at 144 frames per second, interlacing left and right eye frames. This is meant to hurt the eyes less than traditional glasses, and to offer a better 3D experience. It did. They showed us bits of the NBA All-Star Weekend in 3D and it was beautiful. They had talked earlier of experimenting with playing college games in theatres for admission price, to great success, and I can see how the two of these could go together well. It really does feel like you’re courtside, and they discussed how they’ve learnt to keep the stadium sounds on, rather than use play-by-play guys, to recreate the feeling of being in the stadium. Their screening room is kind of small, so extrapolate that experience onto a bigger screen, and I could see this being very popular.
They also showed us a few other tech goodies, by far the coolest being this tiny little screen, called an Organic LCD (OLCD). Our guide insisted that you could grind it up and eat it without harm (“fresh pepper, m’am? Parmesan? Organic television screen?â€). But its contrast ratio was a truly remarkable 1,000,000: 1. Sheer beauty. More after the fold …
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