FOX went first, and James Poniewozik says it was an odd presentation, in that it wasn’t so much about the brilliance of FOX, but of TV. As he writes:
it spent most of its time, before screening clips of its new shows, defending the medium of television itself. Despite what pundits in the media are telling you, they told advertisers, the vast majority of TV watchers still watch on a television set, and not online. And they do so watch the ads! […]
But when you’re working this hard to persuade a room of advertisers of the basic efficacy of your medium—you are nervous about something. And mind you, this is the network that has American Idol. What the hell is ABC going to say tomorrow?
Anyways, down to business, after the fold: