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The Horror, The Horror of The Marriage Ref

February 28th, 2010 | Jonathan Gray

We all owe Jay Leno an apology. Many of us thought his show was awful. We also owe Jeff Zucker an apology, since we thought he had shown us the worst NBC could offer. But Zucker, it turns out, was just getting warmed up, and Leno’s inability to be funny seems kind of quaint and charming now that I have seen the horror that is The Marriage Ref.

It’s really hard to know where to begin with a review of something so utterly bad. I’d been led to believe that Seinfeld would be the host, but instead he sat there at the side like a creepy guy at a public park. The actual host was about as funny as a snuff film. The crowd were laughing, but I felt for their family members, who were clearly being held under duress elsewhere on the NBC lot, with threats of them being “disappeared” if the audience didn’t laugh, damn it, laugh.

As for the other celebrities, I didn’t know whether to feel more sad for Alec Baldwin or angry at him for agreeing to do this. I hope next time he’s up for an Emmy for Best Comic Performance, they discount this against him. Say what you will about According to Jim, but at least Belushi never did something like this (did he?). I note too that nobody outside the NBC/Universal family appeared on the show; indeed, if I ran any of the other networks, I’d be begging, cajoling, and pleading with my talent to stay away.

Despite those celebs, the whole affair was low budget, not in a fun and endearing way, but in a painful, bewildering way. NBC looks so broke, so destitute with this, and not just monetarily. The couples were rude, disinteresting, and entirely unbelievable (one of them wanted a stripper pole in his room, and NBC expects us to believe he’s earnest in thinking the judges would agree with him?), living proof of why the network will need to pay for real WGA writers, not just the hacks who created these scripts. The only thing that made it compelling was seeing how much worse it could get.

So, okay, the above’s a rant. You might be reading it and wondering what made me so grumpy today. But that’s the funny part. Nothing did: Canada won gold in men’s hockey. I couldn’t be happier. I’m riding Cloud Nine. And NBC gave me the win in full HD. So if ever there was a day in which NBC might’ve convinced me that something very, very bad was actually okay, it was today. Which makes me wonder: if this is how bad it is today, how much worse will it look when it starts for real?

When longtime television shows die, they’re said to have “jumped the shark,” courtesy of Happy Days’ dark days. Franchises can now be said to have “nuked the fridge” when they turn stupid as did Indiana Jones. In years to come, we may well find ourselves explaining to students that the by-then-well-known phrase for an entire network sinking into obscurity, “becoming a marriage ref,” came from February 28, 2010, when NBC announced that they really don’t care about quality any more.

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Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

December 13th, 2009 | Jonathan Gray

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My book on paratexts is finally out: Show Sold Separately: Promos, Spoilers, and Other Paratexts. ($22, but I see Amazon’s selling it for $14.85. That’s cheaper than a season of Two and a Half Men on DVD! What are you waiting for?). I thought I’d give some tasters of it with a selection of paratexts. The cover, obviously enough is above.

The Contents

Introduction – Film, Television, and Off-Screen Studies

Chapter 1 – From Spoilers to Spinoffs: A Theory of Paratexts

Chapter 2 – Coming Soon! Hype, Intros, and Textual Beginnings

Chapter 3 – Bonus Materials: Digital Auras and Authors

Chapter 4 – Under a Long Shadow: Sequels, Prequels, Pre-Texts, and Intertexts

Chapter 5 – Spoiled and Mashed Up: Viewer-Created Paratexts

Chapter 6 – In the World, Just Off Screen: Toys and Games

Conclusion – “In the DNA”: Creating Across Paratexts

The Back Copy

It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.

Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.

Word Clouds, courtesy of wordle.com, of Chapters 2 & 3

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The Endorsements

Show Sold Separately will rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchises. Gray, who has long established himself in the top ranks of contemporary scholars of popular culture, writes with particularity about these varied media properties and their paratexts, yet also writes with a theoretical sophistication which feels effortless.”

- Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide

“Exploring the myriad connections and connotations of a wide array of paratextual materials ranging from movie trailers to action figures, Gray deftly challenges established conceptions of textuality, and opens up intriguing and important new dimensions in media and cultural studies. This is an invaluable contribution, and will change how we think about, and make, media.”

- Derek Kompare, author of Rerun Nation: How Repeats Invented American Television

And a bit of the Work – the first par.

A common first line for books on contemporary media, and for many a student essay on the subject, notes the saturation of everyday life with media. Certainly, my list of available cable channels seems to grow every month, while the list of movies in cinemas, on television, for rent, or available for purchase similarly grows at a precipitous rate. However, media growth and saturation can only be measured in small part by the number of films or television shows – or books, games, blogs, magazines, or songs for that matter – as each and every media text is accompanied by textual proliferation at the level of hype, synergy, promos, and peripherals. As film and television viewers, we are all part-time residents of the highly populated cities of Time Warner, DirecTV, AMC, Sky, Comcast, ABC, Odeon, and so forth, and yet not all of these cities’ architecture is televisual or cinematic by nature. Rather, these cities are also made up of all manner of ads, previews, trailers, interviews with creative personnel, Internet discussion, entertainment news, reviews, merchandising, guerrilla marketing campaigns, fan creations, posters, games, DVDs, CDs, and spinoffs. Hype and synergy abound, forming the streets, bridges, and trading routes of the media world, but also frequently forming many of its parks, beaches, and leisure sites. They tell us about the media world around us, they prepare us for that world, and they guide us between its structures, but they also fill it with meaning, take up much of our viewing and thinking time, and give us the resources with which we will both interpret and discuss that world.

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New Shows, 7: Brothers, The Cleveland Show, Trauma

October 2nd, 2009 | Jonathan Gray

Continuing with the reviews, with a bit more speed and brevity, after the fold …

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New Shows, 6: Modern Family, Cougar Town

September 28th, 2009 | Jonathan Gray

More reviews, after the fold …
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New Shows, 5: Mercy, Eastwick, The Forgotten

September 26th, 2009 | Jonathan Gray

More reviews after the fold, with comments on gender in Mercy and Eastwick. I’m running out of ways to say things are mediocre to piddling, though …

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New Shows, 4: Accidentally on Purpose, The Good Wife, NCIS: LA

September 25th, 2009 | Jonathan Gray

Three degrees of meh. Reviews after the fold …

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New Shows, 3: Community, The Beautiful Life, Flash Forward

September 19th, 2009 | Jonathan Gray

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Continuing with the reviews, after the fold …

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New Shows, 2: The Jay Leno Show, or NBC is Tyler Durden

September 16th, 2009 | Jonathan Gray

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Yes, Jay gets his own post, because NBC thinks it’s worth five other shows. Below the fold …
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New Shows, 1: Melrose Place, Vampire Diaries, & Glee

September 15th, 2009 | Jonathan Gray

While living in New York City, I enjoyed attending the Paley Center’s new show sneak peaks each September. That’s not so possible now, in Madison, but instead I’ll be reviewing the new shows as I get around to watching them off my DVR.

Let’s start with The CW’s Melrose Place and The Vampire Diaries, and FOX’s Glee, after the fold…

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The New Show Promos, 1: Southland

April 12th, 2009 | Jonathan Gray

This is the first in a series of posts I hope to write, evaluating and discussing not the recent spate of new shows per se, but rather their promos, both on air and online. A good promo shouldn’t just get one turning on the television, but it should also start the text, telling us what to expect, creating characters, introducing themes, and so forth, and a good website should do likewise, while also reinforcing central themes and frames for those who visit after seeing the promo or the show itself.

I start with NBC’s Southland

While the clip above is an extended promo, many of the smaller ones underlined similar points, pushing three key points:

  1. It stars Ryan Atwood, of The OC fame
  2. It’s an edgy, gritty, warts and all depiction of the tough job of policing LA’s streets that promises to tell us what it’s “really” like for the city’s cops. Think Training Day meets Colors for television
  3. It comes to us from the folks behind ER

More after the fold …

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