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Intro Sequences: The Good and the Bad

February 21st, 2010 | Jonathan Gray

I’m a sucker for a great opening credit sequence in television, especially as they become a dying species.

Showtime and HBO, for instance, deserve considerable praise for some of their excellent opening sequences: The Sopranos, The Wire, Sex and the City, Dexter, United States of Tara, Weeds – all had or have superb intros that introduce the style, tone, and character of their shows, giving us a good sense of the kind of world in which they’re set.

So I’m on the watch for great examples of the form on network television. This year’s newcomer on FOX, Human Target, has a beautiful sequence. The animation is an intriguing mix of Chuck, Bond, and an edgy, grown-up graphic novel, hence promising an interesting marriage of fun, humor, action, and a little bit of darkness. Turn the sound off and it’s one of the better opening sequences on television.

But if you turn the sound on, it’s not only bad, but boring. Somebody at FOX put all the money into the visuals and forgot about sound. It sounds like the cheesy music you’d hear in low-budget war movie. Thus not only does it short-circuit all the beautiful workmanship of the animation, but it creates tonal problems. Test this out – listen to it with your eyes closed and ask yourself whether you’d watch or change the channel.

So let’s go back to Showtime for some remedial lessons: United States of Tara also has an animated intro, very different style, yet suitably quirky. The pop-up book sensibility neatly suggests the character’s multiple characters while also gesturing to her “three dimensionality.” The quick movements also note how quickly things can change for Tara and for the viewer. It all encourages us to watch for changes, depth, and connections. And yet the music works with the visuals, preeminently odd, setting the tone not ruining it. FOX, please take note.

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